PUMA India fast tracks in-store performance by virtually expanding store inventory using Store OS

Discover how PUMA India boosted in-store revenues using endless aisle by Fynd Store OS

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SUMMARY BOX

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Industry: Sports apparel and footwear

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Use case: Expanding in-store inventory using endless aisle

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Type & size of business: Global, Enterprise

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Products used: Fynd Store OS

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About the brand

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Since 1948, PUMA has emerged as a global icon in performance and sport-inspired footwear, apparel, and accessories. Dominating the market in over 120 countries, PUMA effortlessly blends style and function and is celebrated for its cutting-edge designs and high-performance gear. From the track to the streets, PUMA continues to lead through innovation, trend-setting, and understanding consumer needs.

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“As a leading sports brand in India, PUMA wanted to delight our walk-in customers with a powerful endless aisle solution that seamlessly accesses our full range of products, offering larger options of size and colour. With Fynd as our endless aisle provider, we made our entire warehouse inventory available for sale through our stores, delivering a game-changing experience for our offline customers. Internally, this solution has also made it easy for us to trace a product sale back to the exact store staff member, encouraging further engagement and sales.”

Aniket Kothari,

Head O&O Ecommerce, PUMA India

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THE CHALLENGE

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Performance blocker: Limited in-store inventory visibility limiting the ability to meet growing customer demand at the store level.

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PUMA wanted to virtually expand in-store inventory for additional store sales from products that were not physically present in the store. The goal was to integrate inventory from warehouses to fulfill in-store orders.

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THE SOLUTION

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Pushing beyond limits: Expanded inventory view through endless aisle

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To address these challenges, PUMA implemented endless aisle in its store through Fynd Store OS and integrated its warehouses as fulfillment centers. This empowered store associates to showcase inventory beyond what was physically present in the store, using Fynd Store OS app on their mobile phones, also enabling higher cross-selling or upselling.

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IMPACT

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Playing to win: In-store revenue boost powered by warehouse inventory

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With an endless aisle solution by Fynd Store OS, PUMA generated additional sales by selling inventory beyond what was stocked and empowered store associates with higher cross-sell and upsell opportunities.

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FEATURES THEY LOVE

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Promotions engine

Enables tailored promotions with complex discount structures, targeted offers, and loyalty programs

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Custom branding

Consistent brand experience across digital touchpoints and customer journeys

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App activity tracker analytics

Ensures better adoption of the in-store tech

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Autosaving customer details

Speeds up repeat order placement for the same customers

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Custom collections

Launching an exclusive collection

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Meeting tailored needs

Enables customization of app interface details, like masking customer information in the required format

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Offer the best to your customers, just like PUMA

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PUMA's success story with Fynd Store OS showcases the power of digital transformation in retail, underlining the potential for sales growth and elevated customer experiences while keeping the core stack intact. Get in touch to learn how we can help enhance your retail operations.

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