PUMA India drives in-store performance with Fynd’s composable Store OS solution

Discover how PUMA India boosted store sales and enhanced customer experiences using Fynd Store OS, all without migrating from their existing core systems

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SUMMARY BOX

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Industry: Sports apparel and footwear

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Use case: Elevating in-store experiences & sales with a composable solution

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Type & size of business: Global, Enterprise

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Products used: Fynd Store OS

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ABOUT THE BRAND

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Since 1948, PUMA has emerged as a global icon in performance and sport-inspired footwear, apparel, and accessories. Dominating the market in over 120 countries, PUMA effortlessly blends style and function and is celebrated for its cutting-edge designs and high-performance gear. From the track to the streets, PUMA continues to lead through innovation, trend-setting, and understanding consumer needs.

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“PUMA’s association with Fynd has been a success, helping us replicate store-specific offers and providing a seamless shopping and delivery experience on par with our Forever Faster digital platforms, Puma.com and the PUMA shopping app. This partnership has empowered us to achieve a unified brand experience across channels, and we look forward to accomplishing more milestones together.”

Aniket Kothari,

Head O&O Ecommerce, PUMA India

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THE CHALLENGE

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Enhancing in-store experiences without overhauling systems

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PUMA sought an in-store tech solution to further boost store sales and the ability to develop custom features. In doing so, they wanted a platform that integrated with their existing tech stack and partnerships without the complexities of a complete tech revamp or establishing new accounts and contracts.

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THE SOLUTION

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Adopting a unified yet composable platform to scale in-store

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This quest ended when PUMA chose Fynd Store OS—an adaptable platform that seamlessly integrated with all existing systems for essential services. This composable platform offered PUMA the flexibility, scalability, and support to integrate with different modules for operational efficiency.

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1) For inventory sync

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Smooth inventory push from PUMA's WMS to Fynd Platform enables PUMA’s store staff to access real-time pan-India inventory.

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2) For order routing & fulfillment

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Fynd OMS captures orders placed at the stores and routes them to PUMA’s WMS. This composability enables PUMA to process orders from its existing system while leveraging Fynd OMS for delivery partner assignment, invoice generation, and return management.

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3) For payments

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PUMA wanted complete control of all order transactions by direct payments into its PayU account. Being a composable platform, Store OS enabled PUMA to link its existing PayU accounts for streamlined payments, reducing the hassle of payment reconciliations for PUMA.

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4) For deliveries

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Fynd's Logistics Module empowers brands to choose from several pre-integrated delivery partners. PUMA, having its existing account with Delhivery and Bluedart, leveraged Fynd's composability & flexibility and used these partners for efficient last-mile deliveries to customer doorsteps.

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IMPACT

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PUMA steps up in-store performance

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By choosing the composable Fynd Store OS, PUMA scaled up its store performance with the flexibility it needed. PUMA experienced a seamless shift to the new solution. Minimal changes to the existing systems eased the tech stack burden for the brand and resulted in a faster GTM.

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FEATURES THEY LOVE

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Promotions engine

Enables tailored promotions with complex discount structures, targeted offers, and loyalty programs

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Custom branding

Consistent brand experience across digital touchpoints and customer journeys

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App activity tracker analytics

Ensures better adoption of the in-store tech

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Autosaving customer details

Speeds up repeat order placement for the same customers

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Custom collections

Enables distance selling and launching an exclusive collection

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Meeting tailored needs

Enables customization of app interface details, like masking customer information in the required format

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Offer the best to your customers, just like PUMA

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PUMA's success story with Fynd Store OS showcases the power of digital transformation in retail, underlining the potential for sales growth and elevated customer experiences while keeping the core stack intact.

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Get in touch to learn how we can help enhance your retail operations.

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